Brand Camp » branding 101 https://brandcampcreative.com It's like summer camp for your brand without the cutoff shorts and creepy camp counselors. Thu, 21 Sep 2017 16:19:27 +0000 en-US hourly 1 https://wordpress.org/?v=4.2.38 Marketing tip #2 – think simple and be amazing https://brandcampcreative.com/marketing-tip-2-think-simple-and-be-amazing/ https://brandcampcreative.com/marketing-tip-2-think-simple-and-be-amazing/#comments Wed, 03 Sep 2014 13:43:47 +0000 https://brandcampcreative.com/?p=602 Wanna blow your customers minds? Here’s the most overlooked but simplest marketing tactic you can do to beat your competition…Have a real person answer the phone when it rings. It’s that simple. Have someone pick up the phone and say, “Hello, thanks for calling ABC company, it’s a great day. My name is (insert actual name here). How can I be of service to you?”

I just tried to secret shop a competitor and was stuck in a vortex of voice mail hell and after 3+ minutes of pushing numbers then listening to prompts and pushing more numbers I was rewarded by being disconnected without ever talking to a live person. I sat there thinking “What if I was a real customer looking for real information?” Then I smiled to myself and thought, “This is great, these people have no concept of Customer Service 101!”

If you think your business is too big to add this personal touch, I would challenge you to come up with a solution to make it happen.

Give it a try and thank me later.

Geoff_Slide

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