Wanna blow your customers minds? Here’s the most overlooked but simplest marketing tactic you can do to beat your competition…Have a real person answer the phone when it rings. It’s that simple. Have someone pick up the phone and say, “Hello, thanks for calling ABC company, it’s a great day. My name is (insert actual name here). How can I be of service to you?”

I just tried to secret shop a competitor and was stuck in a vortex of voice mail hell and after 3+ minutes of pushing numbers then listening to prompts and pushing more numbers I was rewarded by being disconnected without ever talking to a live person. I sat there thinking “What if I was a real customer looking for real information?” Then I smiled to myself and thought, “This is great, these people have no concept of Customer Service 101!”

If you think your business is too big to add this personal touch, I would challenge you to come up with a solution to make it happen.

Give it a try and thank me later.