In the world of marketing there is a saying that I believe holds true for every person in one aspect of business or another…..
“Content is King.”
I recently spoke to a group of young leaders in Missoula and one of their questions to me was, “How can we develop a strong personal brand and be seen as a leader in our industry?” My answer to them was simple…Content is King. In other words, if you want to be seen as the expert in your field, the thought leader in your group of industry peers, then one of the things you need to do on a regular basis is develop interesting and thought provoking content on various topics about your industry or business specialty. It’s one thing to re-blog and re-post interesting articles. That’s easy and anyone can do it. It’s a completely different ballgame when you’re the person creating this content.
Why not create your own content? After all, I’ve seen peoples LinkedIn profiles. Everyone has proclaimed themselves as an expert in their specific field (and many have proclaimed proficiencies in fields they’ve never been involved in but that’s another story).
So if you’re an expert in your field, why not be the person writing and sharing your own content? I see way too much re-blogging and re-posting of content by individuals who are well established, incredibly articulate and quite frankly, should be writing better content than what they are sharing. Do yourself a favor. Start a blog site, a WordPress site and start writing the very content that will not only get shared across the world, but also makes you a thought leader in your field.
Can you imagine what will happen to you and your career once you start creating content that is being re-blogged, re-posted and shared around the world? I would imagine you becoming the King or Queen of your industry.